Client Case

Advantage Cleaning

Website, SEO, and targeted email outreach to ideal customer profiles.

Advantage Cleaning

Managed Marketing Services


From zero to leads in 3 months

Lead Generation

Targeting niche markets, products, and comparison keywords

Cold e-Mail

Cold introduction e-mail series to ideal customer prospects


Cold introduction e-mail series to ideal customer prospects

Cleaning company

About the process

Advantage Cleaning is in growth mode and the goal is to double revenue in 12 months.

The website had one page for all services and not blog posts area to facilitate the creation and growth in organic traffic, and lead generation.

Organic traffic

cleaning service seo

LeadPillar provided an extensive keyword analysis and created a new and extensive website for all cleaning services offered. A keyword and content creation plan was created to drive growth of traffic a leads to the website.

Direct e-Mail Outreach

The identification and capture of perfect-fit-customer leads for direct communication via email and telephone.


Today, 8 months later, the website is generating a steady flow of “request for estimate” (leads) and combined with leads from direct email outreach to ideal customer profiles, we expect to reach the growth targets.