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Content-For-Your-Ideal-Customer-Profile

How To Create Content For Your Ideal Customer Profile

How to create content for your B2B target prospects that helps them to solve their struggles and buy your service.ContentsHow to create content for your B2B target prospects that helps them to solve their struggles and buy your service.Create Content That Helps Solve The Five Biggest StrugglesStep 1 – Start with your ideal customer profileStep … Read more

B2B Email Nurture Flows

6 Important B2B Email Nurturing Flows

Guide your buyer with nurturing email sequencesContentsGuide your buyer with nurturing email sequences1. WELCOME email series2. LEAD NURTURING email series3. RE-ENGAGEMENT Email Series4. PERSONAL OUTREACH email series5. UP-SELL / UPGRADE email series6. SALES REP NOTIFICATIONS As a B2B professional, you may be aware that educating your buyer is a definitive way to gain more leads … Read more

Ideal Customer Profiles vs Buyer Persona - What is the difference?

Ideal Customer Profile & Buyer Persona – What is the difference?

Why Both Ideal Customer Profile & Buyer Persona Are ImportantContentsWhy Both Ideal Customer Profile & Buyer Persona Are ImportantWhat Is The Difference Between ICP & Buyer Persona?What Is An Ideal Customer Profile?What is a Buyer Persona?Illustration Of Ideal Customer Profile vs Buyer PersonaWhy Is The Distinction Between Ideal Customer Profile & Buying Persona Important? There … Read more

How To Create B2B Marketing Content That Converts - [Guide]

How To Create B2B Marketing Content That Converts – [Guide]

So what B2B marketing content should you create?ContentsSo what B2B marketing content should you create?Checklist for creating content that converts for your ICPIdentifying your Ideal Customer Profile’s pains …Create Your Lead Magnet ….What is a lead magnet?What Should Your Lead Magnet Content Be?Make The Lead Magnet Short & Actionable Knowing how to write great b2b … Read more

B2B Lead Generation - 5 steps

B2B Lead Generation [Guide] – 5 Steps To Your First Leads

5-Step Guide To Start Your B2B Lead GenerationContents5-Step Guide To Start Your B2B Lead GenerationThe 5 simple stepsWhat You Will Need For This Campaign#3 Create a downloadable piece of content – “Offer A Bribe”#4 Create An Automated Follow Up Email Sequence#5 Use LinkedIn To Reach Your New ICPs & ProspectsNow It’s Your TurnRelevant Resources This … Read more

Reach B2B Target Accounts With LinkedIn Ads

Reach Your Target Accounts List With LinkedIn Ads

This is a guide to setting up your first ad campaign.ContentsThis is a guide to setting up your first ad campaign.Setting Your GoalCreate Your LinkedIn Ad Manager AccountInstall LinkedIn Insight TagCreate Your CampaignSelect Ad FormatBuild your LinkedIn AdRelated Articles This guide will help you set up your first LinkedIn targeted ad campaign to reach your … Read more

b2b customer buying journey ebook

Customer Buying Journey – Helping Your Prospects To Buy [eBook]

What Is The Customer Buying Journey? A buying journey is the “path” that the buyer takes before making a decision to purchase a product or service. In most business-to-business purchases, or sourcing, decisions, there are multiple decision makers within the organization who represent requirements that become part of the final requirements for vendor selection. Why … Read more

How To Increase Sales Velocity

Sales Velocity & How To Improve It [Guide]

What Is Sales Velocity?ContentsWhat Is Sales Velocity?What Is Sales Velocity Measuring?How to Measure Sales VelocityThe 4 Sales Metrics In The Sales Velocity EquationWhat Are You Struggling With In Your Sales Pipeline? “Sales Velocity” is the speed by which a prospect is turned from a “Deal” (opportunity) to “Won” (a new customer or new order for … Read more

Ideal Customer Profile

How To Create Your Ideal Customer Profile

What is an Ideal Customer Profile (ICP)?ContentsWhat is an Ideal Customer Profile (ICP)?Why Your Need an Ideal Customer ProfileHow To Create Your Ideal Customer ProfileStep #4 – Description of Your Ideal CustomerRelated Articles Think of your Ideal Customer as the customer type that – over a clearly-defined time frame – you will dedicate Sales and … Read more