Table Of Contents Why Both Ideal Customer Profile & Buyer Persona Are Important There is some confusion surrounding the definition of Ideal Customer Profile (ICP) and Buyer Persona, which are important elements to understand when creating B2B content marketing. It is key to clarify these terms in order to clarify who we are creating content … Read more
What Is The Customer Buying Journey? A buying journey is the “path” that the buyer takes before making a decision to purchase a product or service. In most business-to-business purchases, or sourcing, decisions, there are multiple decision makers within the organization who represent requirements that become part of the final requirements for vendor selection. Why … Read more
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