Søren Skovdahl Hansen

Digital Marketing for Manufacturing Companies [Model & Guide]

Digital Marketing for Manufactures - Framework

What is digital marketing for manufacturers? The fundamental purpose and goal of your digital marketing is to reach your ideal customer profile, with a message that shows the challenges the manufactures products and services help solve, and reach their desired results, and contribute to the continued innovation and growth of the manufacturing company. Creating a … Read more

17 Best Manufacturing Podcasts – Stay Updated on Mfg Trends

The Best Manufacturing Podcasts

Manufacturing Podcasts to Help You Stay Updated Manufacturing podcasts are a getting better and better and the podcasts are covering a wide array of challenges, solutions and innovation that occurs in production technology and manufacturing businesses. It’s a fantastic way to get inspired, explore the innovation of the industry while commuting to work, on a … Read more

Lead Generation for Manufacturing Companies


Lead generation for Manufacturing Companies is the process of identifying and nurturing potential customers (leads) for your products or services with the goal of eventually converting them into paying customers. There are a number of different strategies and tactics that can be used to generate leads, but not all of them will be effective for … Read more

SEO For Cleaning Companies [Guide]

Cleaning service SEO

You are looking for guidance on how to turn your website into a lead generation engine for your commercial cleaning company. We know a a fair bit about SEO for cleaning companies, and you are here, so we succeeded . We have done lead generation and SEO for commercial cleaning companies for more than 5 … Read more

Ideal Customer Profile & Buyer Persona – What is the difference?

Ideal Customer Profiles vs Buyer Persona - What is the difference?

Table Of Contents Why Both Ideal Customer Profile & Buyer Persona Are Important There is some confusion surrounding the definition of Ideal Customer Profile (ICP) and Buyer Persona, which are important elements to understand when creating B2B content marketing. It is key to clarify these terms in order to clarify who we are creating content … Read more

How To Create Content For Your Ideal Customer Profile


Table Of Contents How to create content for your B2B target prospects that helps them to solve their struggles and buy your service. 77% think the process of buying in B2B is hard. Your content needs to help the buyer make it easy. Gartner Content is valuable because it builds brand awareness, provides value upfront, … Read more