Søren Skovdahl Hansen

Account-Based Marketing vs Inbound Marketing [guide]

Account-Based Marketing vs Inbound Marketing Strategy [Guide]

Account-based marketing and inbound marketing have similarities in the volume of target companies that are targeted, the channels used to reach the target accounts, and the level of content personalization. Where the goal of inbound marketing is to generate “leads”, the purpose of ABM is to connect with a specific and qualified list of target … Read more

Manufacturers Directory – 12 Best Global Directories

Global Manufacturers Directories

What is a manufacturers directory? A manufacturers directory is an online directory with an extensive database, where industrial manufacturers and suppliers can list and promote their products, and where buyers can search for suppliers and distributors who provide what they are looking for. The directories can vary in geographical and industry focus, but also in … Read more

Digital Marketing for Manufacturers [Model & Guide]

Digital Marketing for Manufactures - Framework

What is digital marketing for manufacturers? The fundamental purpose and goal of your digital marketing is to reach your ideal customer profile, with a message that shows the challenges the manufactures products and services help solve, and reach their desired results, and contribute to the continued innovation and growth of the manufacturing company. Creating a … Read more

17 Best Manufacturing Podcasts – [Updated]

The Best Manufacturing Podcasts

Manufacturing Podcasts to Help You Stay Updated Manufacturing podcasts are a getting better and better and the podcasts are covering a wide array of challenges, solutions and innovation that occurs in production technology and manufacturing businesses. It’s a fantastic way to get inspired, explore the innovation of the industry while commuting to work, on a … Read more

Lead Generation for Manufacturing Companies


Lead generation for Manufacturing Companies is the process of identifying and nurturing potential customers (leads) for your products or services with the goal of eventually converting them into paying customers. There are a number of different strategies and tactics that can be used to generate leads, but not all of them will be effective for … Read more

6 Important B2B Email Nurturing Flows [examples]

B2B Email Nurture Flows

Table Of Contents Guide your buyer with nurturing email sequences As a B2B professional, you may be aware that educating your buyer is a definitive way to gain more leads and conversions compared to trick marketing techniques often associated with B2C strategies. What is B2B Lead Nurturing?  Lead Nurturing is the process of growing and … Read more

Buyer Persona vs Ideal Customer Profile – What is the difference?

Ideal Customer Profiles vs Buyer Persona - What is the difference?

Table Of Contents Why Both Ideal Customer Profile & Buyer Persona Are Important There is some confusion surrounding the definition of Ideal Customer Profile (ICP) and Buyer Persona, which are important elements to understand when creating B2B content marketing. It is key to clarify these terms in order to clarify who we are creating content … Read more