Søren Skovdahl Hansen
![Account-Based Marketing vs Inbound Marketing Strategy [Guide]](https://leadpillar.com/wp-content/uploads/2022/08/Account-Based-Marketing-vs-Inbound-Marketing-Strategy-Guide.png)
Account-based marketing and inbound marketing have similarities in the volume of target companies that are targeted, the channels used to reach the target accounts, and the level of content personalization. Where the goal of inbound marketing is to generate “leads”, the purpose of ABM is to connect with a specific and qualified list of target … Read more
What is a manufacturers directory? A manufacturers directory is an online directory with an extensive database, where industrial manufacturers and suppliers can list and promote their products, and where buyers can search for suppliers and distributors who provide what they are looking for. The directories can vary in geographical and industry focus, but also in … Read more
What is digital marketing for manufacturers? The fundamental purpose and goal of your digital marketing is to reach your ideal customer profile, with a message that shows the challenges the manufactures products and services help solve, and reach their desired results, and contribute to the continued innovation and growth of the manufacturing company. Creating a … Read more
Manufacturing Podcasts to Help You Stay Updated Manufacturing podcasts are a getting better and better and the podcasts are covering a wide array of challenges, solutions and innovation that occurs in production technology and manufacturing businesses. It’s a fantastic way to get inspired, explore the innovation of the industry while commuting to work, on a … Read more
Lead generation for Manufacturing Companies is the process of identifying and nurturing potential customers (leads) for your products or services with the goal of eventually converting them into paying customers. There are a number of different strategies and tactics that can be used to generate leads, but not all of them will be effective for … Read more
You are looking for guidance on how to turn your website into a lead generation engine for your commercial cleaning company. We know a a fair bit about SEO for cleaning companies, and you are here, so we succeeded . We have done lead generation and SEO for commercial cleaning companies for more than 5 … Read more
Table Of Contents What Is a Buyer Journey? The Buyer Journey is the buying process that a buyer takes from experiencing a problem they need to solve, to completing the purchase of the solution to the problem. If you were to ask a friend who just watched a movie, how it went. You would likely … Read more
Table Of Contents Guide your buyer with nurturing email sequences As a B2B professional, you may be aware that educating your buyer is a definitive way to gain more leads and conversions compared to trick marketing techniques often associated with B2C strategies. What is B2B Lead Nurturing? Lead Nurturing is the process of growing and … Read more
Table Of Contents Why Both Ideal Customer Profile & Buyer Persona Are Important There is some confusion surrounding the definition of Ideal Customer Profile (ICP) and Buyer Persona, which are important elements to understand when creating B2B content marketing. It is key to clarify these terms in order to clarify who we are creating content … Read more
![How To Create B2B Marketing Content That Converts - [Guide]](https://leadpillar.com/wp-content/uploads/2021/04/How-To-Create-B2B-Marketing-Content-That-Converts-Guide.jpg)
Table Of Contents So what B2B marketing content should you create? Knowing how to write great b2b marketing content that converts is fundamental in B2B lead generation. The purpose of the content is to help your ideal customer profiles (ICP) find the answer to the problem they need to solve right now. Keep in mind … Read more
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