B2B Lead Generation

Table Of Contents What Is a Buyer Journey? The Buyer Journey is the buying process that a buyer takes from experiencing a problem they need to solve, to completing the purchase of the solution to the problem. If you were to ask a friend who just watched a movie, how it went. You would likely … Read more

Table Of Contents Guide your buyer with nurturing email sequences As a B2B professional, you may be aware that educating your buyer is a definitive way to gain more leads and conversions compared to trick marketing techniques often associated with B2C strategies. What is B2B Lead Nurturing?  Lead Nurturing is the process of growing and … Read more

Table Of Contents So what B2B marketing content should you create? Knowing how to write great b2b marketing content that converts is fundamental in B2B lead generation. The purpose of the content is to help your ideal customer profiles (ICP) find the answer to the problem they need to solve right now. Keep in mind … Read more

5-Step Guide To Start Your B2B Lead Generation This is a guide to help you get started with B2B lead generation and create your first leads in 5 simple steps, in 2 weeks or less. The goal is to prove to yourself that it works, get excited, and continue the journey towards building your unbeatable … Read more

Table Of Contents What Is Sales Velocity? “Sales Velocity” is the speed by which a prospect is turned from a “Deal” (opportunity) to “Won” (a new customer or new order for an existing customer), and measured as sales value per day. The “sales velocity” is calculated using “average deal value”, sales cycle length (days), number … Read more

Table Of Contents How To Get Started With B2B Lead Generation When talking to software companies, CPA firms, or conventional service and manufacturing companies, the shared frustration is often “How to get started”. Whether you are approached by B2B marketing agencies, or reaching out themselves, you quickly get overwhelmed with “strategies” and “approaches”, and the … Read more