B2B Lead Generation

So what B2B marketing content should you create? Knowing how to write great b2b marketing content that converts is fundamental in B2B lead generation. The purpose of the content is to help your ideal customer profiles (ICP) find the answer to the problem they need to solve right now. Keep in mind that you are … Read more

5-Step Guide To Start Your B2B Lead Generation This is a guide to help you get started b2b lead generation and create your first leads in 5 simple steps, in 2 weeks or less. The goal is to prove to yourself that it works, get excited, and continue the journey towards building your unbeatable b2b … Read more

What Is Sales Velocity? “Sales Velocity” is the speed by which a prospect is turned from a “Deal” (opportunity) to “Won” (a new customer or new order for an existing customer), and measured as sales value per day. The “sales velocity” is calculated using “average deal value”, sales cycle length (days), number of deals, and … Read more

How To Get Started With B2B Lead Generation When talking to software companies, CPA firms, or conventional service and manufacturing companies, the shared frustration is often “How to get started”. Whether you are approached by B2B marketing agencies, or reaching out themselves, you quickly get overwhelmed with “strategies” and “approaches”, and the inevitable feeling that … Read more