B2B Lead Generation

If you were to ask a friend who just watched a movie, how it went. You would likely hear the highlights of what they saw. They will never give you the minute-by-minute action. Just as a person shares highlights of a movie, buyers have highlights in their purchasing story. If you can understand them and … Read more

Guide your buyer with nurturing email sequences As a B2B professional, you may be aware that educating your buyer is a definitive way to gain more leads and conversions compared to trick marketing techniques often associated with B2C strategies. Example … A visitor arrives at your website from a LinkedIn post or ad. They read … Read more

So what B2B marketing content should you create? Knowing how to write great b2b marketing content that converts is fundamental in B2B lead generation. The purpose of the content is to help your ideal customer profiles (ICP) find the answer to the problem they need to solve right now. Keep in mind that you are … Read more

5-Step Guide To Start Your B2B Lead Generation This is a guide to help you get started b2b lead generation and create your first leads in 5 simple steps, in 2 weeks or less. The goal is to prove to yourself that it works, get excited, and continue the journey towards building your unbeatable b2b … Read more

What Is Sales Velocity? “Sales Velocity” is the speed by which a prospect is turned from a “Deal” (opportunity) to “Won” (a new customer or new order for an existing customer), and measured as sales value per day. The “sales velocity” is calculated using “average deal value”, sales cycle length (days), number of deals, and … Read more

How To Get Started With B2B Lead Generation When talking to software companies, CPA firms, or conventional service and manufacturing companies, the shared frustration is often “How to get started”. Whether you are approached by B2B marketing agencies, or reaching out themselves, you quickly get overwhelmed with “strategies” and “approaches”, and the inevitable feeling that … Read more