B2B Content Marketing

Ideal Customer Profile & Buyer Persona – What is the difference?

Ideal Customer Profiles vs Buyer Persona - What is the difference?

Why Both Ideal Customer Profile & Buyer Persona Are Important There is some confusion surrounding the definition of Ideal Customer Profile (ICP) and Buyer Persona, which are important elements to understand when creating B2B content marketing. It is key to clarify these terms in order to clarify who we are creating content for, so we … Read more