Ideal Customer Profile

Content-For-Your-Ideal-Customer-Profile

How To Create Content For Your Ideal Customer Profile

How to create content for your B2B target prospects that helps them to solve their struggles and buy your service. 77% think the process of buying in B2B is hard. Your content needs to help the buyer make it easy. Gartner Content is valuable because it builds brand awareness, provides value upfront, has the potential … Read more

Ideal Customer Profile

How To Create Your Ideal Customer Profile

What is an Ideal Customer Profile (ICP)? Think of your Ideal Customer as the customer type that – over a clearly-defined time frame – you will dedicate Sales and Marketing Resources to acquire. It is NOT a “Persona” … yet. A “Persona” are the key decision makers inside your Ideal Customer Profile’s organisation, e.g. Marketing … Read more