5-Step Guide To Start Your B2B Lead Generation This is a guide to help you get started with B2B lead generation and create your first leads in 5 simple steps, in 2 weeks or less. The goal is to prove to yourself that it works, get excited, and continue the journey towards building your unbeatable … Read more
Table Of Contents How to create content for your B2B target prospects that helps them to solve their struggles and buy your service. 77% think the process of buying in B2B is hard. Your content needs to help the buyer make it easy. Gartner Content is valuable because it builds brand awareness, provides value upfront, … Read more
Table Of Contents This is a guide to setting up your first ad campaign. This guide will help you set up your first LinkedIn targeted ad campaign to reach your target prospect accounts that matches your ideal customer profile. There are two major requirements for B2B companies using advertising to generate visitors to your B2B … Read more
What Is The Customer Buying Journey? A buying journey is the “path” that the buyer takes before making a decision to purchase a product or service. In most business-to-business purchases, or sourcing, decisions, there are multiple decision makers within the organization who represent requirements that become part of the final requirements for vendor selection. Why … Read more
Table Of Contents What Is Sales Velocity? “Sales Velocity” is the speed by which a prospect is turned from a “Deal” (opportunity) to “Won” (a new customer or new order for an existing customer), and measured as sales value per day. The “sales velocity” is calculated using “average deal value”, sales cycle length (days), number … Read more
Table Of Contents What is an Ideal Customer Profile (ICP)? Think of your Ideal Customer as the customer type that – over a clearly-defined time frame – you will dedicate Sales and Marketing Resources to acquire. It is NOT a “Persona” … yet. A “Persona” are the key decision makers inside your Ideal Customer Profile’s … Read more
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Table Of Contents How To Get Started With B2B Lead Generation When talking to software companies, CPA firms, or conventional service and manufacturing companies, the shared frustration is often “How to get started”. Whether you are approached by B2B marketing agencies, or reaching out themselves, you quickly get overwhelmed with “strategies” and “approaches”, and the … Read more
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