Client Case

Universal Janitorial Services

Website, SEO, paid advertising, and targeted email outreach to ideal customer profiles.

Universal Janitorial Services Inc.

Managed Marketing Services


From zero to leads in 3 months

Lead Generation

Targeting niche markets, products, and comparison keywords

Cold e-Mail

Cold introduction e-mail series to ideal customer prospects


Cold introduction e-mail series to ideal customer prospects

Universal janitorial services website

About the process

Universal Janitorial Services Inc. is a commercial cleaning company.

Following a detailed analysis of popular search terms for commercial and janitorial cleaning services for Universal’s local service areas, we created a new and extensive website.

The website new contains dedicated service and facilities pages, as well as a blog post section that helps the website generate both traffic and “request for estimates”.


Universal’s website now generates a continuous flow of leads every week, from office cleaning to national security contractor cleaning contracts.